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Happy Mother’s Day!
Our New Book With Scribner’s; and PaleoFX DVDs
I have good news. We are going to be doing a new edition of our book with Scribner’s.
Last winter, Shou-Ching and I began exploring publishing options. We want to make a very professional cookbook; that project is very dear to Shou-Ching’s heart, and I am very excited about it too. It will be a “gourmet Paleo” home cookbook: delicious food that is extremely healthy, but can be made at home in 30 minutes or less. Recipes will draw upon cuisines from around the world.
Given the design and formatting issues associated with cookbooks, and the cost of printing in color, we began exploring the possibility of working with a major New York publisher.
At the same time, Scribner, one of the most prestigious New York imprints (home to Ernest Hemingway, F. Scott Fitzgerald, Kurt Vonnegut, Stephen King, Robert Heinlein, Thomas Wolfe, George Santayana, Edith Wharton, and many other great writers), decided to start a diet and health line. They wanted to have a Paleo book, and contacted us to see if we would produce for them a revised edition of Perfect Health Diet.
Well, long story short, we’ve reached an agreement; I’m reviewing the contracts today and we expect to sign them this weekend.
The new edition will be released in December this year, with prominent placement in bookstores in January. Scribner’s wants the new edition to have more of a weight loss focus: the tentative subtitle is Regain Health and Lose Weight By Eating the Way You Were Meant to Eat. The cookbook will likely be released a year later, around the end of 2013.
There is good news for foreign readers. Scribner’s has bought worldwide translation rights and foreign language editions will probably begin appearing in 2013. A Hungarian language version of the current edition is expected from Jaffa Publishers later this year.
We are extremely excited about the opportunity to work with Scribner’s. We see this as a tremendous opportunity to help bring Paleo, and the many health improvements that come with a Paleo diet, into the mainstream.
Given the timelines Scribner’s works under, the new manuscript has to be completed in June. This is an extremely tight deadline. We had plans for significant changes to the book in our second edition, and also plans for a separate book on obesity and weight loss. Weaving that material into the new Scribner’s edition, while also making the book more accessible to a popular audience but not lengthening it, is a big task.
In order to produce the best possible book by the June deadline, I need to focus my energies solely on writing. Until the manuscript is complete, therefore, I will probably do little or no blogging.
I do have one request. We would like to sprinkle “reader success stories” through the manuscript. If you’ve had success eating our diet, and haven’t left your story on the Reader Results page, please consider doing so. If we do use your story, I will contact you for permission and perhaps for edits or further information.
Thank you so much for your support. Publishing the original edition of Perfect Health Diet has been great fun, and we hope for even more excitement when the new edition comes out.
PaleoFX DVDs
PaleoFX has compiled a DVD set of the entire conference. The video is of extremely high quality, as you can tell by the highlight video below. The complete DVD set costs $197 before June 1, $247 after.
Keith and Michelle Norris did a tremendous amount of work organizing a great conference. To date, they have lost money, but hope to break even with good DVD sales. If you’d like to support Paleo gatherings, and see what you missed, this is a great opportunity to get professional-quality videos of your favorite Paleo speakers.
Super Human Radio
Just a quick note – I’ll be on Carl Lanore’s Super Human Radio show tomorrow from 1-2 pm Eastern time. The topic: “Can Paleo Become Mainstream.”
You can listen live at this link or by going to shoutcast.com and then searching for the Super Human Channel.
UPDATE: The interview can be downloaded here. I’m in the second hour.
PaleoFX
PaleoFX was a terrific meeting. It’s not easy to stage such a large event. Kudos to Michelle and Keith Norris, Kevin Cottrell, and the 100 volunteers who worked so hard to make it a success. Jack Kruse in his keynote speech talked of “paying it forward,” and the volunteers and organizers certainly did that.
Jack is a better speaker than writer, and I enjoyed the talk. He recounted a story of a woman he met as a surgical resident. She had an inoperable cancer; Jack closed the incision in the operating room, and she lived for another six months. She willed her wine collection to Jack, and each day before she died she took a single bottle from each case to the beach and wrote a letter to Jack explaining its provenance and what it meant to her. The package of letters came along with the wine after her death, and in a note she mentioned the story of the Old Man and the Starfish, and told Jack, “You are my starfish.” She advised him to withdraw from the rat race and enjoy life, as she had in her final six months. Jack didn’t pay much heed to that advice until 2006. Then, after reflection and perhaps some cold thermogenesis, he realized that he ought to “pay it forward” by working “transformational change.” At this point he pulled out what he said was a stick of dynamite and a lighter:
He said that the dynamite could work transformational change on the University of Texas, and it was our obligation to go out in the world and work transformational change by converting others to Paleo.
Luckily the fire marshal was not present, or PaleoFX might have come to a premature end.
The next day began with a talk by CJ Hunt, producer of the documentary “In Search of the Perfect Human Diet.” CJ has a great personal story: he had a heart attack at age 24, but now in his 50s looks like a young and athletic man. Here is the trailer:
CJ can’t market the movie widely until after film festivals, so if you’re interested, the place to buy is through his web site.
Robb Wolf was next, and talked about how he made Norcal into such a successful gym. Robb is an outstanding businessman and his advice for gym operators was excellent.
Cooking demos were next. Check out Nom Nom Paleo for some great pictures of food and people.
Next was a panel I served on, “Ancestral Wellness Through the Decades.” I was impressed with Skyler Tanner, who came well prepared. Melissa Hartwig, Emily Talley, Dr Shilpi Mehta, and Jack Kruse all had good things to say and we covered a lot of ground.
More panels and talks by Mark Sisson and Ron Rosedale followed. The “Whole Foods vs Supplements” panel with Chris Kresser, Amy Kubal, Diana Rodgers, Liz Wolf, Diane Sanfilippo, Dr Dan Kalish, and Joe Johnson was excellent.
After the day was over we had an author book signing and then the audio-visual team recorded interviews with presenters.
The audio-visual team was really, really good: I understand it was the team that produces Anthony Johnson’s The 21 Convention. One of the A/V guys stayed up all night Thursday night putting together a video from the first day’s action, and it was played first thing Friday and was really professionally done. Quite impressive. A DVD of the conference will go on sale in about 60 days, and I’m sure it will be outstanding.
We finally got back to our hotel at 11 pm, our only food having been some chipotle chicken for lunch. Chris Kresser, Dan Pardi, and I went to a Pappadeaux restaurant for some baked potatoes.
Friday, after the video, began with an open Q&A panel: “Ask the Paleo Experts.” The biggest fireworks came with a “safe starches” question, directly specifically to Jack Kruse and myself. Jack has been arguing that one shouldn’t eat any carbs in the winter – here is Jack on the subject of eating a banana in winter:
Only humans who fail to listen to evolutions rule book of engagement die. You can eat a banana in the winter and feel fine but Mother Nature says it’s impossible………therefore we ought not to do it. I will follow her lead over a diet book guru or the opinions of a bunch of people who let their thoughts subjugate their genes. Feelings and thoughts do not trump neural biochemistry …
Jack turned to me and said something like “I’d like Paul to explain why, if Neuropeptide Y is downregulated in cold weather, it can be safe to eat starches.” My answer was that we are warm-blooded mammals and maintain a constant body temperature so that our basic biochemistry, including the ability to digest and utilize glucose, works no matter what the outside temperature. Ron Rosedale, Nora Gedgaudas, and Emily Deans added to the discussion. Here’s a photo of half the panel, from Bryan Lambeth:
From the left are Emily Deans, David Pendergrass, Keith Norris, Lane Sebring, and myself. Offcamera were Jack Kruse, Ron Rosedale, Nora Gedgaudas, Dean Dwyer, and Dallas Hartwig.
After the panel came my talk. It was my “fitness” talk and covered “Some Overlooked Factors in Fitness.” One of the topics I covered was body composition. After the talk I had a long chat with Jimmy Moore about how eating some carbs can improve body composition and facilitate weight loss. He said it was starting to make sense to him. Today he tweeted:
Wouldn’t it be funny if I actually started eating rice again? Stay tuned. @pauljaminet #safestarches
Who knows, maybe we’ll revive the PHD weight loss experiment Jimmy and I talked about last fall. Stay tuned!
While all these talks and panels were going on upstairs, there was a continuous string of Strength and Movement sessions on the first floor. I didn’t have enough time for those, but I did make time for a 15-minute mashing session from Kate Catlow of the Mindful Body Center. Great!
I spent most of Friday chatting to people. The great value of conferences like this is the opportunity to meet others in the Paleo community and to look for ways we can cooperate to achieve good things. I even got a head start on this: Nora Gedgaudas sat next to me in our flight into Austin. In her review of the conference, Emily Deans mentioned a few things under discussion:
I drove with Paul Jaminet in the car and we talked about his upcoming plans, Shou-Ching’s research, and his work with Aaron Blaisdell to help with publishing an Ancestral Health academic journal, all very exciting stuff.
Nothing is settled yet but there will probably be a few initiatives to report in coming months.
I think PaleoFX planted a few seeds that may grow into bigger things. Many thanks to the organizers and volunteers who made it all possible! I hope that a good time was had by all.
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